There many reasons why speed matters. If I pause for one minute before responding to any question you ask me, then probably you will get sick of our conversation. That’s how exactly the speed of your website matters.
In this article, we will tell you how to improve your website speed using W3 total cache plugin. If you don’t know what factor affects your website speed then check out our Article on it. According to research, it was found that if a website takes more then three seconds to load then the user will bounce back to the search engine. even google use Speed of website as ranking factors.
If a website has good SEO based content but more loading time then it is very tough to rank in top search. So the conclusion if your website has good speed, then you will have a good conversion.
W3 total cache is a caching plugin that will help you in clearing all caches on your website. W3 total cache has more than 1 million active installations and I recommend W3 as one of the best caching plugins.
Install W3 total cache
Go to plugins > add new > search W3 total cache
once the installation is completed > go to W3 total cache settings.
Before setting up W3 total cache, we will do a google speed test and GT matrix, To check our website score and speed.
As you can See our website score is 85 before installing W3 total cache.85 is an average score for a website not good. Let’s see how much we will score after doing some ideal settings in W3 total cache.
Ideal W3 total cache Settings
Enable page cache option and set the page cache method as Disk: enhanced. This setting will create static pages for every page of your website that gets loaded on the user’s end, So the next time when a user comes back to your website page it will not be dynamically loaded every time.
Now go to Performance > click on browser cache
I suggest you enable all the settings except ‘ Do not process 404 errors for static objects with WordPress’
Now we are done with setting up the W3 total cache plugin. now we will go to Speed test and GT matrix settings and checks for our google score and website speed.